PERFORMANCE EYEWEAR
Purpose-Built to Pursue
Outdoor Passions
Outdoor Passions
Explore technical frame features offered in Polar and Polar Pro lenses. Fueled by passion, the pursuit of chasing freedom on the water, and the love of fishing.
Fishing Sunglasses
Purpose Built to Perform
An innovative design ethos paired with meticulous attention to detail allows us to produce eyewear that is purpose-built to pursue long days on the water. We’re passionate about creating products that enhance your visual experience using environmentally conscious materials and manufacturing.
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Swimbait Underground
Established in Southern California, Swimbait Underground has become a leader in the Swimbait movement. From creating the most desired swimbaits for trophy fishing to hosting the leading user fishing forums, Swimbait Underground is about the chase. We collaborated with SU to deliver superior on-the-water eye protection with the Stacker & 12 styles.
